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Tuesday, May 26, 2020

DBQ Womens Rights, The Market Revolution, and The Great...

Between 1815 and 1860, mass revolutions in industry and religion spread throughout America, changing it politically, economically, and socially. These revolutions affected all of the country in various aspects, especially in opening new opportunities for women at this time. The Market Revolution and Second Great Awakening affected the evolution of womens role in the family, workplace, and society by expanding their roles and introducing them to reform and the strength of womanhood. During this time of the Market Revolution and the Second Great Awakening, women began appearing as an important m ­Ã‚ ­ember of family life. Women became the leading family member because of her significance in keeping the family together and raising†¦show more content†¦These women worked on the Southern plantations all day without relief. They not only worked in the fields, but also in the house with their masters. Though people thought slavery was a sin, as Mrs. A did, women could not challen ge slavery politically because there was a great lack of decorum in women getting involved with politics, thus African American women continued to work for free (Doc. C). Even though this was a setback, women in the workforce pushed forward and strived to become equal. As women continued to chase their equality in the workforce, they petitioned the Massachusetts legislature to try and equal themselves with men (Doc. I). Although women started off slow, working for low wages, they continued to challenge for their equality in the workforce. The Second Great Awakening and the Antebellum Market helped women to become the leaders of their family, movements in social reform, and their independence from industrial workplaces. This helped America have an important role in the future American society, and the global economy and eventually politics. Although women were still a minority in the 19th century, the Second Great Awakening and Market Revolution transformed the roles of the family, workplace, and society and made great stepping stones to women’s equalShow MoreRelatedAp Exam Essays1660 Words   |  7 Pagescauses and consequences of TWO of the following population movements in the United States during the period 1945–1985. †¢ Suburbanization †¢ The growth of the Sun Belt †¢ Immigration to the United States 2009 [pic]AP Exam Essays 1. DBQ: From 1775 to 1830, many African Americans gained fredom from slavery, yet during the same period the institution of slavery expanded. Explain why BOTH of these changes took place. Analyze the ways that BOTH free African Americans and enslaved AfricanRead MoreBoyer Dbq Teacher Guide10764 Words   |  44 PagesUsing the DBQ Practice Questions from The Enduring Vision, Sixth Edition A Teachers’ Guide Ray Soderholm Minnetonka High School Minnetonka, Minnesota Using the DBQ Practice Questions from The Enduring Vision, 6th Edition A Teachers’ Guide This guide is intended to suggest some possible ways that students may organize essays related to the document-based questions in the Advanced Placement version of The Enduring Vision, 6th Edition, and to provide teachers with some information on each included

Sunday, May 17, 2020

Genetic Engineering is a Process of Altering Genetic...

INTRODUCTION: Genetic Engineering is a process where an organism’s genetic material is altered by introducing a new DNA. It is where a gene is artificially removed from one organism and transmitted into another using biotechnology. Its goal is to provide with one or more traits that are not found in recipient organism, giving it the ability to perform a certain action, which the organism in nature cannot. DNA and proteins are very important aspects in order to understand genetic engineering. DNA is the genetic material that is found in every organism. It is located in the nucleus of every cell. It is made up of four complimentary bases, Adenine to Thymine and Guanine to Cytosine. These four bases help make the genetic code by providing information for the cell and essential proteins that an organism requires in order to survive. Some proteins act as enzymes that can help speed up the reaction. The genetic code is similar in every organism which benefits in the process of genetic engineering . When a gene is transmitted into the â€Å"recipient† organism through the means of transformation, the similarity of the code allows the â€Å"recipient’ organism to express the specific trait. Some bacteria use transformation by acquiring the naked DNA from the environment and alter their genes by attaining new traits. Escherichia coli, also known as E.coli is a bacterium that lives in the intestine of warm blooded organisms that causes sickness and several diseases particularly in the weakShow MoreRelatedCross Pollination and Plant Mutation985 Words   |  4 Pagesplants, from protein structure, to altering genetic coding, to adding new types of genetic codes from different organisms, to now messing with enzymes in plants. Genetically modified plants do often carry desirable traits but the issues with control, cross pollination, and pest and disease adaptation and mutation out weights the little benefits genetically modified plants offer. A genetically modified organism (GMO) is an organism that has had their genetic material tampered with and modified by peopleRead MoreWhat Is Genetic Engineering?954 Words   |  4 PagesWhat is genetic engineering? Genetic engineering is the modification of an organisms genetic composition by artificial mans, it often involves the transferring a specific traits- genes from one organism to the other- this could be a plant or an animal. It is the deliberate modification of the characteristics of an organism by manipulating its genes- the genetic material. What is genetic engineering used for? It is used to change the genetic makeup of cells which spontaneously includes the transferRead MoreGenetic Engineering Research Paper1341 Words   |  6 Pagesgenes from one creature to another. This is called â€Å"genetic engineering.† Genetic Engineering is prematurely applied to food production. There are estimates that food output must increase by 60 percent over the next 25 years to keep up with demand. Thus, the result of scientist genetically altering plants for more consumption. The two most common methods for gene transfer are biological and electromechanical. â€Å"Early experiments all involved changing DNA using bacterial vectors†(Randerson, 2001). ThroughRead MoreEssay On Genetically Modified Crops1370 Words   |  6 Pages Their genes (DNA) are modified through genetic engineering methods with an objective of introducing a new trait that is not found in the natural species. Genetic engineering is the manipulation of the genes of the crop by use of biote chnology. First, genetic engineers select which genes they want to insert into the crop and then a genetic screen is done to determine the potential genes. Genomic sequencing technique is used to find the suitable gene that can be used in the process. The next stageRead MoreBiology Assignment : Gene Therapy1476 Words   |  6 PagesGene Therapy Biology Assignment FINAL COPY By Hunter Alker 9S For countless generations, genetic diseases have been ruining people’s lives with these abnormal conditions being able to severely mutilate, disable or kill them. Genetic illnesses are most commonly due to mutations in the DNA sequence that occurs during replication or due to environmental factors such as radiation. [10] Though an affected patient might not have to live with their illness for their whole life as the human genome has theRead MoreThe Use Of Genetic Modification Of Organisms1070 Words   |  5 PagesThe use of genetic modification of organisms is the process of extracting deoxyribonucleic acid from an organism and combing fragments (genes) of it with DNA of a separate organism. Consequently introducing new characteristics into the separate organism which alter its phenotypes and genotypes, furthermore when bred it will provide it’s offspring with different genotypical and phenotypical traits due to its parent/s alteration. The repercussions of genetic en gineering with the intentions of increasingRead MoreGenetically Modified Foods1693 Words   |  7 Pagesthat come from organisms whose genetic material has been modified in a way that is not natural. Introducing a gene from a different organism to foods is an example of a way that genetic modification is used. This type of genetic engineering involves altering, transferring, and recombining genes from disparate organisms. It is said that genetic modification is to be one of the most advanced uses of technology to ever been devised. There are two common food genetic modifications one is for herbicideRead MoreShould Parents Use Genetic Engineering Be Select The Characteristics They Want For Their Children?1945 Words   |  8 Pagestopic: Should parents be able to use genetic engineering to select the characteristics they want for their children? With the development of medical studies within genetic engineering, our planet has transformed more than ever in our society, with development are major transformations of diseases, studies and having privileges to change their future child’s genetics before they are even born using a type of engineering called genetic engineering. Genetic engineering is the direct manipulation of an organism’sRead MoreEssay on Cracking the Genome of Genetically Modified Foods1471 Words   |  6 Pagesbeen improved by selective breeding, a process by which humans breed other animals and plants for certain traits, but the modern marvels of GMOs and transgenic plants have come to light in just the last few decades. Selection procedures have achieved huge differences in form and genetics of a single species for instance the mule, a cross between a male donkey and a mare has been used in Europe for more than 3,000 years (GM Education). Modern genetic engineering started back in 1973 when S tanley CohenRead MoreThe Debate On Human Genetic Engineering2124 Words   |  9 PagesLong Stance Paper on Human Genetic Engineering The debate on whether human genetic engineering should be researched and used as the main alternative solution to disease have been going on since the creation of the human genetic engineering phenomenon. The ethical question is clear: should money be invested in human genetic engineering and should we research it at all, even if it is formally criticized by all monotheistic religions? The ethical principles in conflict are beneficence (people with

Friday, May 15, 2020

Annotated Bibliography On Human Rights Abuses - 1747 Words

Name Jaspal Singh chandi Type of Assessment Essay Class teacher Maze Masri Date of submission Student signature: Teacher signature: Topic -: Human rights abuses exist in many countries. Research the human rights situation in one country and evaluate the issues. Position-: Laws are still not effective to abolish child labor in India. Human rights are rights related with every person, whatever our nationality, spot of living arrangement, sex, national or ethnic root, color, religion, dialect, or some other status. We are all similarly qualified for our human rights without separation. These rights are all interrelated and associated (United Nations Human Rights). According to United Nations Human Rights, right to work, social security and education or collective rights, such as the rights to development and self-determination are the basic human rights. All these are unbreakable parts of human life (United Nations Human Rights). Donnelly and Howard (1987, p. 20-30) explain different kinds of human rights abuses in India such as â€Å"domestic violence, female child murder, dowry and child labor†. In fact, violations of human rights exist in many parts of the world. According to International Labor organization (United Nations), when children are disinherited from their childhood, future and their greatne ss which are adverse to their natural and brainy development that is called childShow MoreRelatedAustralia s Treatment Of Desperate Refugees Will Make It A Pariah Nation1269 Words   |  6 PagesAssignment 1 Annotated Bibliography and Rational by Maddie de Bruyn Australia’s treatment of desperate refugees will make it a pariah nation Annotated Bibliography 1. https://www.hrw.org/news/2015/11/13/australias-treatment-desperate-refugees-will-make-it-pariah-nation This article focusses on three main points in which the refugees have suffered from the Australian government deciding to implement a plan to save lives from refugees coming to Australia by boat. In 2012 and 2013 tensRead MoreHuman Trafficking Annotated Bibliography Essay866 Words   |  4 PagesHuman trafficking An annotated bibliography Web Links Anti-Slavery International http://www.antislavery.org/ Anti-Slavery Internationals Trafficking Programme comprises three elements: campaigning to end human trafficking, lobbying for victim protection, and research on measures governments take to protect victims of trafficking, especially those who act as witnesses. The web site provides information about both current and historical slavery operations. The UN Global Programme Against TraffickingRead MoreAnnotated Bibliography Essay1443 Words   |  6 PagesApril 18th 2012 Pre AP English II Annotated Bibliography Stone, A.. Both sides on gay adoption cite concern for children. Usa today. Gannett Co. Inc., 2006. Web. 18 Apr 2012 The article is about a couple who is gay having to move in order for both gay parents to get custody of the adopted child. It talks about the statistics of foster care and the number of kids being adopted right now. The numbers are very low and even for gays, its extremely low. It also states that gays are some goodRead MoreThesis: Domestic Violence and Credible Source1677 Words   |  7 Pagesmany cases for fear of further abuse for drawing attention to the issue. As a result a closed loop of suffering, pain, and violence is created. Annotated Bibliography What is Domestic Violence? (August, 2014) The United States Department of Justice. http://www.justice.gov/ovw/domestic-violence The U.S. Department of Justice profiles the various ways in which domestic violence can be perpetrated by the aggressor. The manners in which the aggressor may enact the abuse are; psychological, economicRead MoreHuman Trafficking Essay1378 Words   |  6 PagesAnnotated Bibliography including five citations in APA documentation format, each with a brief summary paragraph: in your own words, write a two-three sentence summary the source’s main point and identifying key expert views or evidence which will help support specific points in your outline. Human Trafficking in the United States of America I.Introduction I’ve chosen to cover this topic because now more than ever news specials are being broadcast and even though each story as similar as the nextRead More Youth Violence Essay1223 Words   |  5 Pagessearching for answers to this dilemma which is haunting America. Many tragic school shootings have taken place within the last decade that have gained the attention of the public. As of now, no one can give the right answer to the problem or the reason that it happens because there is no right answer yet and nobody can be sure that they know the cause. All we have to go by are the opinions of different people.   Ã‚  Ã‚  Ã‚  Ã‚  The most popular cause of the problem of youth violence is the media. In â€Å"The ErosionRead MoreEthical Leadership in 21st Century Global Organizations1711 Words   |  7 Pagesin the inter-state trade conflicts; improvement in the shared supply and demand of certain global commodities; and incentivization for non-democratic states to adopt political systems more closely resembling those in western states in areas of human rights and civil liberties. Thus, according to the literature, there is a clear connection between the deconstruction of trade restrictions and the improvement in living standards for nations in the developing sphere. This speaks to the ethical imperativeRead MoreUses and Abuses of Biochip Technology1704 Words   |  7 PagesTopic: Biochip Technology; Uses and Abuses Working Hypothesis: What is the correlation between the prophecy of the mark of the beast, and current trends in biochip technology? Intro/Thesis statement: Technology is chipping away at our personal freedoms. In the New Testament, Revelations 13 warns He also forced everyone, small and great, rich and poor, free and slave, to receive a mark on his right hand or forehead, so that no one could buy or sell unless he had the mark, which isRead MoreAnnotated Bib Essay1396 Words   |  6 Pagesï » ¿Annotated Bibliography Working Thesis: Breed specific laws should not be considered in Maryland against pit bulls. â€Å"American Pit Bull Terrier.† Petmd.com. 5 Nov. 2013. Web. 6 Nov. 2013. This article gives detail on the the American Pit Bull Terrier such as the history, temperament, physical characteristics and personality. The article is broken down into sections such as to help you better understand the breed. It also highlights on awards and AKC certifications. The article is relevant becauseRead More Adoption of Animals Essay1808 Words   |  8 Pagesso that they can breed them in order to make a few dollars, fight them, or show their children the miracle of birth. It is frightening to imagine that the millions of unwanted animals roaming the streets and occupying shelters are the result of human ignorance, selfishness, and irresponsibility. What is more devastating is that the children of such individuals will continue the same vicious cycle. Pet rescue organizations continue to do a lot in helping to place existing unwanted, abandoned

Wednesday, May 6, 2020

The Juvenile Justice System Design A Program That Will Fit...

MID-TERM EXAM 1. Explain the term â€Å"parents patriae†, and give an example as to when this would be used. â€Å"Parens patriae† is a Latin word which means a parent for a country. In this legal set of guidelines, the state can acts as a guardian for individuals who are unable to care for themselves, such as children. In this policy, the state act through a Juvenile Court Judge when a child is delinquent, abandoned or need parental care. Also â€Å"Parens patriae† occur if the natural parents are incompetent to control their children. In this case the juvenile justice system design a program that will fit into the kids lifestyle as should have been done by his or her natural parents. 2. What is the difference between delinquency and a status offense and give one example of each. Delinquency is a criminal behavior, which is considered outlaw by the Juvenile Justice Law of a state. Examples of these offenses are theft, burglary and assault. Delinquency is considered as a criminal offense when committed by an adult. A status offense is an offense which is not considered a crime when committed by an adult. On the other hand it’s considered to be an act of delinquency when committed by a juvenile. Some of these offenses are running away from home, smoking tobacco and underage drinking. In some states status offenders are categories into four groups the Chins, Pins, Jins and Mins. Status offense is not considered as a crime. 3. Describe the juvenile court process. Juvenile court processShow MoreRelatedThe Never Ending Story1840 Words   |  8 PagesThe Never-Ending Story One Topic that left me confused, is the conversation about the many issues within the prison system. Particularly whether or not the prison system works and if we as a country are doing more harm than good. Subsequently we have an incarceration epidemic that would not only circumduct its prisoners, but also conceive new prisoners as a result of this cycle of incarceration. These effects are aided by laws like Mandatory Minimum Sentencing. Proponents of MandatoryRead MoreEssay on Criminological Theories13456 Words   |  54 PagesAkers and Christine S. Sellers Copyright  © 2004 Roxbury Publishing Company, Los Angeles, California. All rights reserved under International and Pan-American Copyright Conventions. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the Publisher. Publisher: Claude Teweles Project Manager: Renee Ergazos Copy Editor: Jann Einfeld ProductionRead MoreEpekto Ng Polusyon19213 Words   |  77 Pagescosts and the lack of discipline for children without fathers. Victims of domestic violence can also encounter an unexpected and more specific form of re-victimisation when engaging in the criminal process. By seeking redress through the criminal justice system, it appears that victims are seeking to gain acknowledgement and validation of their experiences, not only from the perpetrator but from ‘bystanders’. However, women often discover their insignificance when the crimes committed against them thatRead MoreStudy Guide9234 Words   |  37 Pagespeople give their behavior by observing social actions in practice Hanney Chose as her sites a probation center and a group home for incancarated teen mothers. These sites allower her to compare different institutional settings within the juvenile justice system. In both sites she began her research by intervieving key officials. she then worked as an assistant to a parole officer in one site and as a tutor in the other . She attended meetings between clients and stuff, spent time with the girlsRead MoreCase Studies13817 Words   |  56 Pageswith the team the quick acceptance Fashionforward! had received on campus. She believed she had developed an easy and effective marketing strategy that could be replicated at schools all over the country. LeBlanc planned to order different T-shirt designs for different sororities, highlighting the Fashionforward! logo in bold lettering. Thats when she faced a difficult ethical decision: She could order the shirts from a low-cost company in China or she could order them from a fair-trade company inRead MoreSantrock Edpsych Ch0218723 Words   |  75 Pagesresearch findings to create a detailed character â€Å"I was fortunate to have received training in the sketch of one of the â€Å"Fathers.† Specifically, they Froebel approach prior to teaching in the public needed to know how their characters lived and system. I try to incorporate the elements of this behaved. Toward the end of the unit, students re- very child-centred approach in my classes. The enacted the Day of Confederation. They came Froebelian approach encourages teachers to con- dressed inRead MoreEthical and Social Issues in Information Systems20165 Words   |  81 PagesChapter 4 Ethical and Social Issues in Information Systems LEARNING OBJECTIVES After reading this chapter, you will be able to: 1. Analyze the relationships among ethical, social, and political issues that are raised by information systems. 2. Identify the main moral dimensions of an information society and specific principles for conduct that can be used to guide ethical decisions. 3. Evaluate the impact of contemporary information systems and the Internet on the protection of individual privacyRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesRESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—without the written permission of the publisher. Thomson Higher Education 10 Davis Drive Belmont, CA 94002-3098 USA For more information about our products, contact us at: Thomson Learning Academic Resource Center 1-800-423-0563Read MoreDeveloping Management Skills404131 Words   |  1617 PagesManager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet Slowik Interior Design: Suzanne Duda and Michael Fruhbeis Permissions Project Manager: Shannon Barbe Manager, Cover Visual Research Permissions: Karen Sanatar Manager Central Design: Jayne Conte Cover Art: Getty Images, Inc. Cover Design: Suzanne Duda Lead Media Project Manager: Denise Vaughn Full-Service Project Management: Sharon Anderson/BookMasters, Inc. Composition: IntegraRead MoreLogical Reasoning189930 Words   |  760 Pageslogical—to reason logically. It demonstrates the usefulness of logical reasoning as a means to making more effective decisions about your own life—decisions about what to believe and decisions about what to do. The chapter begins a systematic program of study of all the major topics regarding logical reasoning. Along the way, the book focuses on developing the following five skills: (1) writing logically, (2) detecting inconsistency and lack of clarity in a group of sentences, (3) spotting issues

The Understanding Of Young Children Essay - 1285 Words

The understanding of young children is a concept that is forever developing and evolving. This is the result of the collaboration of multiple theories, giving society many insights into the life and development of a young child. Two theorists who act as pillars to the understanding of children are Jean Piaget, a cognitive theorist, and James Baldwin, an early developmental theorist. By analysing the two of them, it becomes clear how their early lives, study and upbringing led to the discovery of such intriguing theories revolved around both learning and development. Jean Piaget was the first child in his family, born on the 9 August, 1896, in Neuchà ¢tel, Switzerland. From a very young age positive traits based around academics were enforced from both his mother and father, whom was a professor. Piaget was a student at the University of Neuchà ¢tel, where he studied zoology. However, it was in the semester where Piaget studied psychology under Carl Jung and Paul Beuler at the University of Zà ¼rich where a deeper fascination in psychoanalysis began to develop. In 1920, Piaget studied the results of institutionalized thinking tests. The tests measured a child’s knowledge and drew relationships between age and mistakes. For Piaget, it brought up new issues about the way that children learn. Piaget later decided that the test was inflexible. In his second study, he had the children clarify the rationale of their incorrect answers. Through this, he understood that children’sShow MoreRelatedUnderstanding Safeguarding of Children and Young People4542 Words   |  19 Pages------------------------------------------------- Understanding safeguarding of children and young people For those working in the adult sector Unit 516 Understand safeguarding of children and young people (for those working in the adult sector) 1 Understand the Policies, Procedures and Practices for safe working with children and young adults Firstly before any legislation that a child is assessed under, an assessment has to be carried out to ascertain the following: * Gathering of informationRead MoreUnderstanding Safeguarding of Children and Young People1004 Words   |  5 Pagesï » ¿516 1.1) The policies, procedures and practices for safe working with children and young people all stem from the murders of Holly Wells and Jessica Chapman by Ian Huntley. From this horrific act of evil the Safeguarding Vulnerable Group Act 2006 was born (see evidence ‘6’ – 520 1.3). Another public enquiry was set up to address the failure of the law after the death of Victoria Climbià ©. Within this enquiry, Lord Laming called for changes to be made in child protection policies. From this thereRead MoreUnderstanding Children and Young Person Development Essay13960 Words   |  56 Pagesfor fostering children and young people Standard 2: Understand your role as a foster carer Standard 3: Understand health and safety and safer caring Standard 4: Know how to communicate effectively Standard 5: Understand the development of children and young people Standard 6: Keep children and young people safe from harm Standard 7: Develop yourself Standard 1: Understand the principles and values essential for fostering children and young people 1.1aRead MoreUnderstanding Partnership Working in Service with Children and Young People981 Words   |  4 Pages| 013 Understand Partnership Working in Services for Children and Young People - Questions | | Task A Questions | 1 Why is it important for children and young people that you work in partnership with the following people/groups? | | (a) Parents, carers, guardians | | This is the most important partnership as Parents/carers need to feel confident with the setting and it’s staff. 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Policies and procedures for safeguarding and child protection in England and Wales are the result of the Children Act 1989 and the Children Act 2004 brought more changes that affected the way the child protection system works here in the UnitedRead MoreUnit 8 Understanding Safegaurding Of Children And Young People1585 Words   |  7 Pagesï » ¿ Unit 7 -Understand safeguarding of children and young people (for those working in the adult sector) 1.1 The aim of the policy is to ensure that children and young people who are service users, or who are family or dependents of service users, are given the best possible opportunity to achieve positive outcomes and are protected from abuse or other harm The objectives of the policy are to ensure: That all staff, students and volunteers are aware of and follow Local Safeguarding Children’s BoardRead MoreUnit 331 Understanding Children and Young Person’s Development. Assignment (Task)1203 Words   |  5 PagesUnit 331 Understanding children and young person’s Development. Assignment (Task) Task D Report Early identification of speech, language or communication delay is important for a child or young persons’ well-being. All practitioners have a responsibility to identify children’s needs and intervene with appropriate support as early as possible, to help children achieve the goals of ‘Every Child Matters’ and progress towards the Early Learning Goals. The importance of early language andRead MoreUnderstanding employment responsibilities and rights in health, social care or children and young peoples settings.4593 Words   |  19 Pagesï » ¿ Assessment task -201 Understand employment responsibilities and rights in health, social care or children and young peoples settlings. Task 1 – Statutory responsibilities and rights of employees and employers. List the aspects of employment covered by law: The Data Protection Act 1988 – This act covers the rights of an individual. Written, confidentially, retrieval and handling of verbal information. Equality Act 2010-This act has replaced previous anti-discrimination laws withRead MoreWhat is the social ecological model? How can this perspective be used in practice to deepen understanding of the lives of children, young people and families in poverty and promote wellbeing?1381 Words   |  6 Pagesï » ¿What is the social ecological model? How can this perspective be used in practice to deepen understanding of the lives of children, young people and families in poverty and promote wellbeing? In social care services, models and theories are constructed in order to promote knowledge and understanding of particular areas. With a clear understanding established it enables practitioners to analyse, debate and practice in the most effective way. The particular model focus for this essay is the social

Public Relatons Volvo Case Study Essay Example For Students

Public Relatons Volvo Case Study Essay Best Drive in the GameIn 1996, Volvo Trucks North America confirmed its worst appearance in the companys 17-year history. Volvo market share had dropped from 11.1 percent in 1995 to 9.1 percent in 1996, and by the end of the year Volvo trucks were ranked sixth among eight. In order to prove the Volvo truck was the best choice for professional truckers, Volvo made the perfect decision to reach its targeted audience. Research of the day-to-day lives of truckers proved a common interest-Super Bowl XXXII. Volvo became the first truck manufacture to advertise during the Super Bowl. Volvo hired Carmicheal Lynch Public Relations and Carmicheal Lynch Advertising to handle the account. ResearchResearch revealed the Super Bowl is the most-watched sports event among trucking professionals. More than 60 percent of trucking professionals stop to watch the game. Smart Business was identified as the most sought-after factor to re-build the Volvo name. The CLS research team reviewed articles about the trucking industry, the trucking profession, test drove trucks and collected information about Super Bowl advertising and promotions. Research concluded the targeted audience consisted of three million Class 8 over-the-road truck drivers in North America, 229 Volvo Trucks dealerships, 3,000 Volvo Truck employees and the general public. The research appears to be complete in the sense the product and the client were thoroughly researched and the audience was defined. Objectives1.Increase awareness of Volvo Trucks and its VN Series, including the Volvo 770 and the companys Volvo Trucks Super Bowl spot. 2.Entrench the desired brand perception of Volvo Trucks as the smart choice for todays trucking professionals. 3.Generate trial of Volvo trucks. 4.Create multiple opportunities for Volvo truck dealers to interact with Volvo customers. The objectives are consistently impact objectives because they represent preferred results of modifying the attitudes and behaviors of targeted audiences. The objectives are not measurable because follow-up surveys and post phone calls were not used in the evaluation portion of the campaign and because the objectives do not give a numerical impression of how much they want to do something. However, the objectives could be measurable because the information gathered in the research portion of the campaign could serve as a benchmark if follow-up methods were used. ProgrammingThe strategy of the Volvo campaign included 5 aspects:1.Create a sweepstakes program that generates sales leads and ensures that truck drivers will watch Volvo Trucks Super Bowl TV spot2.Generate awareness of Volvo Trucks involvement in the Super Bowl through media relations and paid advertising3.Drive product trial through a national test drive tour and sweepstakes program4.Generate interest in Volvo Trucks Super Bowl spot through media relations5.Create opportunities for Volvo truck dealers to interact with truck drivers through game-day activitiesThe simple theme The Best Drive in the Game was chosen to reinforce the proposed strategies. The slogan Drive Smart was created to reinforce the theme. TacticsA sweepstakes was created that would ensure increased sales and guarantee truck drivers to watch Volvo Trucks Super Bowl spot.To win the grand prize, Volvo 770 contestants matched a phrase on their game card to the winning Drive Smart phrase announced during the commercial. To generate awareness of Volvo Trucks involvement with the Super Bowl through media relations, CLS developed and placed amusing print ads promoting the Best Drive sweepstakes in key trucking magazines. 60-second radio spots with all-night trucker programs were also placed. Media kits containing information about the Volvo Trucks Super Bowl TV spot were dispersed to reporters nationwide. The CLS also created a national test-drive tour and sweepstakes program. Professional truckers were given the opportunity to test-drive the Volvo 770 during a 30-truckstop tour.Truck drivers were also invited to have their oil changed at their nearest Volvo dealership. Opportunities were created for Volvo truck dealers to interact with truck drivers through game-day activities. Volvo hosted 40 parties at selected truck stops on Super Bowl Sunday. Controlled media included: web banners and sweepstake cards. Several communication principles such as source creditability, effective verbal and nonverbal cues, opinion leaders and audience participation were used in the campaign. Opportunities were created to target opinion leaders; the theme was communicated both verbally through advertisements and nonverbally through web banners and web sites. Audience participation was achieved through a sweepstakes and test-drives. .ub50d14cbec4dfb08e25c57d228a8d9f5 , .ub50d14cbec4dfb08e25c57d228a8d9f5 .postImageUrl , .ub50d14cbec4dfb08e25c57d228a8d9f5 .centered-text-area { min-height: 80px; position: relative; } .ub50d14cbec4dfb08e25c57d228a8d9f5 , .ub50d14cbec4dfb08e25c57d228a8d9f5:hover , .ub50d14cbec4dfb08e25c57d228a8d9f5:visited , .ub50d14cbec4dfb08e25c57d228a8d9f5:active { border:0!important; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .clearfix:after { content: ""; display: table; clear: both; } .ub50d14cbec4dfb08e25c57d228a8d9f5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub50d14cbec4dfb08e25c57d228a8d9f5:active , .ub50d14cbec4dfb08e25c57d228a8d9f5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .centered-text-area { width: 100%; position: relative ; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub50d14cbec4dfb08e25c57d228a8d9f5:hover .ctaButton { background-color: #34495E!important; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub50d14cbec4dfb08e25c57d228a8d9f5 .ub50d14cbec4dfb08e25c57d228a8d9f5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub50d14cbec4dfb08e25c57d228a8d9f5:after { content: ""; display: block; clear: both; } READ: Salem witch trials EssayEvaluationThe campaign objectives were clearly

Tuesday, May 5, 2020

Sports Drinks free essay sample

Energy drinks, sports drinks, recovery drinks†¦call them what you will, their names still suggest that theyre designed for hard-working athletes. These days, however, it seems that everyone is tipping them back. But who really needs them? I recommend sports drinks for intense exercise that lasts for more than an hour, says Suzanne Farrell, R. D. , a registered dietitian and spokesperson for the American Dietetic Association. For anything under an hour, water is fine. Thats because you dont need a 200-calorie burst of refreshment for a brief stint on the treadmill (remember, taking in more calories than you burn will eventually lead to weight gain), and your body isnt depleted of the electrolytes these drinks are designed to quickly replace. If your routine frequently falls into the intense exercise for more than an hour category, and youre shopping for a sports drink, be sure to read the nutrition label. We will write a custom essay sample on Sports Drinks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Make sure your sports drink contains potassium and sodium—the electrolytes your body sweats out. And you can skip the vitamin-enriched drinks. According to Farrell, you should be getting your vitamins and nutrients from food; sports drinks make a poor substitute. And, finally, study your choices. Sports drinks are trendy and, as a result, lots of options—and imposters—have popped up. Make sure youre consuming a drink designed to fit your workout level—without excessive calories. And beware of energy drinks filled with nothing but sugar and caffeine—Red Bull, Full Throttle, Mountain Dew AMP and the like shouldnt be confused with sports drinks. Sports Drinks free essay sample These days, however, it seems that everyone is tipping them back. But who really needs them? I recommend sports drinks for intense exercise that lasts for more than an hour, says Suzanne Farrell, R. D. , a registered dietitian and spokesperson for the American Dietetic Association. For anything under an hour, water is fine. Thats because you dont need a 200-calorie burst of refreshment for a brief stint on the treadmill (remember, taking in more calories than you burn will eventually lead to weight gain), and your body isnt depleted of the electrolytes these drinks are designed to quickly replace. If your routine frequently falls into the intense exercise for more than an hour category, and youre shopping for a sports drink, be sure to read the nutrition label. Make sure your sports drink contains potassium and sodium—the electrolytes your body sweats out. And you can skip the vitamin-enriched drinks. We will write a custom essay sample on Sports Drinks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to Farrell, you should be getting your vitamins and nutrients from food; sports drinks make a poor substitute. And, finally, study your choices. Sports drinks are trendy and, as a result, lots of options—and imposters—have popped up. Make sure youre consuming a drink designed to fit your workout level—without excessive calories. And beware of energy drinks filled with nothing but sugar and caffeine.