Wall Mart's Strategic Planning Case Study Example | Topics and Well Written Essays - 1500 words

fence Marts Strategic Planning - Case Study ExampleSimultaneously Walton set up two other enterprises called Ben Franklin franchises and Wall - Mart Discount City. The former expanded into 15 more than stores by 1962. In 1969 the company became Walt Mart Stores inc. with 15 Ben Franklin stores, 18 Wall Mart interpenetrate through out Oklahoma, Kansas, Arkansas and Missouri.To-day with combined revenue reaching to 44 billions and spread through out the 42 central and southern states the company has 1720 Wall-Marts, 208 Sams undivided sale club, and 6 Wall Mart Supercentres in addition to two stores in joint ventures in Mexico.The company has a strategy of identifying areas with under world of 50,000 to open a store and gradually expanded by setting up distribution centres at some place closer to the store with a view to facilitate supply to all the other stores also within a day. The excellent success of the company is considered to be the result of 19 such(prenominal) distributi on centres today.The other factor of the success of the company is treating the employees as associate partners having access to complete information about the costs, freight charges, and profit margin. The associates play a major role in the overall and individual success of stores and achieving the companys goals. It will be worthwhile to note here that each of the stores operates independently of the other. This kind of kin in the organization components kn testify as pooled interdependence. If there is poor customer service at one store and how the customers view it will save ripple effect on the Wall-Mart as a whole.Basis of establishment of the StrategyThe management of the company prominently relies on the goals achieved. It is treated as a part of the planning process. The top management pull up stakess guidelines about the profits and growth. These become the basis of setting of goals. The individual stores provide their own inputs as they have their own annual goals to achieve. However, specific tactical goals are evolved at the division and the stores level. These are then forwarded to the top corporate level for further dissemination, evaluation and measurement for formulating a strategic over all policy.It will be interesting to note a typical target set for an annual goal Opening one hundred sixty new stores45 new Sams Whole sale clubs12 - 15 new Wall Mart Super centreIncreasing sales to more than 54 billionsPursuing a Buy American plan to give preference to stocking merchandise manufactured in the United States.The individual stores have a target to achieve a sales increase of 10% over the previous period. Once the goals are established the process of action planning is commenced to provide an outline as to how the goals are to be achieved. It is done at all(prenominal) level. The associates also get a share of the profit above the goals set for every stores.MonitoringThroughout the year goals achieved are monitored as laid out. But if the W all Mart has not been satisfied of the result those stores are sold out. The Ben Franklin stores were closed(a) in 1976 and Wall Mart stores were replaced with it. A chain of Helens Arts and Crafts, the DOT discount drug chain met the same fate. Despite all the evaluation, assessment, dissemination of the in formations and monitoring quite a few of the ventures have failed.Financial aspect Of interest