Marketing communication Essay Example | Topics and Well Written Essays - 2250 words

Marketing conference - Essay Example...4 Market Sh atomic number 18.5 Tar loll Market..5 Positioning.6 Review and Analysis of the communicating Mix.6 Advertising6 Sales Promotion8 Sponsorship.8 Direct Marketing9 personalized Selling..9 Public Relations10 Recommendation... Adidas and Nike are some of the vibrant brands that provide the sports clothing and blame ware in the unify Kingdom (Roberts, 2001, pp. 170-172). These two major(ip) companies majorly use the retailers to be able to grant the vast market of United Kingdom. The retailers are widely spread out in all major and small towns and cities within UK and this provides a wider access to the market (Netherlands. Economische Voorlichtingsdienst. Bibliotheeken Documentatiecentrum, 1987, p. 35) Nike and Adidas have used several marketing tools to flip the market. There are several PESTEL factors that affect these tools, e.g., the environmental factors which determine the competition from the other brands and economic factors such as the decreasing inflation rates which determine the prices of the products and affect the marketing budget. Public relations are used as the companies cannot survive in isolation. These products are introduced to the public through the constant interaction with the customers by the employees and different stake holders. Direct marketing is employed as the company needs to know and get feedback and responses from the consumers through e-mails and online buying concerning their feeling concerning the products. Sales promotion is another marketing tool that is used in rewarding the consumers. This creates an incentive for consumers to buy. This is through through the coupons, samples, free trials and illustrations. Advertising is used and it is more effective when done through the audio visual. Report Title Date To From 1.0 Introduction 1.1 Background. Nike and Adidas are the major brands in the United Kingdom sporting and footwear industry. These major brands have been able t o take up other