Essay --

Nowadays the children spent most of the period watching telecasting than years ago, and therefore viewing more advertisements. The dissect conducted by Childrens National Institute found that children in the States be spending more time watching television programs in a year than they atomic number 18 spending in school (Dumont, 2001). in spite of appearance their website, the American Academy of Pediatrics says that advertising to children is deceptive and studies shown that children recall the ads on television whether it is an ad for a toy or food items. Children are even remembering the ads targeted towards their parents and also able to identify the alcohol and tobacco ads (Gardner, 2011). There exists a strong need to ban advertisements on television programs targeted for children under age 10 because the children are just like flowers having devoid and immature minds and they are not at a position to valuate the benefits and harms associated with the products being ad vertised. Advertising is the art of attracting the human intelligence to get notes from it. In the present scenario the great deal of adverting has been targeted towards children. As per the study of the spherical issues organization, children are the most captive audiences for the United States marketers and an average child watches an opine of nearly forty thousand television commercials per year (Gardner, 2011). Advertisement on TV targeted towards children can adversely affect their mental and physical health. The minds of children are very sensitive and they believe advertising claims they see on the TV. As the children under age 10 have immature minds the advertisers use finical tactics to appeal to young viewers. The children also emulate the characters they see in the ads such as Barb... ...ernment says that advertising targeted to children is morally and ethically unacceptable, since children cannot distinguish the mark of advertising. In Belgium, it is forbidden to t elecast the ads during childrens programs as well as during the 5 minutes before and after them (Gardner,2011). Australia also banned advertisement during children programs. In addition to these the parents also had to educate the children the negative aspects of advertising and determine them the importance of healthy food habits. It is the responsibility of every parent to vex their child aware of the negative effects of the media surrounding them and educate them. allow for the marketing agents will acely stop targeting children remains a headland of concern and the future of the children and their families remains ambiguous until there is a complete ban on advertisements.