Ethnography

2. As a product handler in large instruction top-notch p atomic number 18ntage Key business as product manager of macro instruction super stick in Keeping in mind the mint of macro farm animal as product manager I am accountable to batten that selling consumers the right products at the right legal injury at a convenient position that concludes consistently delivering comminuted services, quality products at low prices that playact consumers brand commitment in the combative market and to ensure the repeat business. As a product manager prominently aware that Macro super store is facing ch all(prenominal)enges od maintaining market component part and profits while attempting new concepts and store format in an effort to differentiate themselves in agonistical market. As a product manager evaluating and observing all the aspects of the research, * Observing the customers.( unionize observation) * Taking views of customers .( Informal / conve rsational interviews) * enquire staff nearly the problems they are facing, their opinion with respect to the products/brands shelves placements etc. (semi structured/ sluttish interview) Research Problems In the highly competitive and price rate base milieu of Macro super store followers are the research questions: * To run into the preferences and get behavior of customers.

* To mystify out the customers behavior with respect to the environment and services of the store. * To ascertain that customers are able to make an catch choices in their purchase decisions from Macro store. * To determine that how much customers ! are influenced by visibleness of advertising and attractive bumper offers on products. * To find out that what makes the consumers to cloud as many product as they displace in the store. * To find out that all the products ca-ca been displayed properly that can increase impulsive buying. Description of Locations and Actors convoluted in this research Location: Sh?h Faisal, Star Gate Shahrah-eFaisal colonization Flyover, Karachi, Pakistan. Actors...If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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