Business Problem

In God we trust, all others must bring info W. Edwards Deming Background: Outdoor advertising has become an integral mapping of our lives and its laborious to imagine a stretch of effort without a billboard or a bus look to / shelter without any companys advert on it. What was purview of movie posters alone a couple of decades back, instantly has Corporate from e truly sector and of every size competing for a passer bys attention via outdoor advertising. while over the years, the bill boards may have become bigger, flashier and louder, the erudition behind the effectiveness and impact of the outdoor media on the administer version line of a ccap competent is not honorabley understood. Does the ad reach right customers, grab enough attention, results in railway line growth, is executed well, are most of the questions that industry has been grappling with for years. minute of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying to answer almost of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and clear RoI (Return on Investment).

PoPDS uses a blend of physical due perseverance and technology to bring innovative solutions for the media planners, brand managers and media and is a superior of the recently concluded Economic Times Power of Ideas initiative, and is badger funded by the Department of Science & Technology, Govt. of India Problem Statement: In fi at to provide a reliable service to its clie! nts, PoPDS demand to have a reliable database of billboards scattered across the country. in that location are about 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. will power of media billboards is exceedingly fragmented and dispersed making it extremely difficult to accumulate an organized database of the basic information about the billboards. The very personality of the business makes it...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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