The Marketing MIx of Absolut Vodka in the US

INTRODUCTION The plan of this assay is to critically give way the marketing jumble of a selected party that operates in a specific country, which in this suit of clothes is Absolut Vodka in the unify States of America. Absolut Vodka is a Swedish brand of vodka, produced in the s unwraphern part of Sweden. construction on a foursome hundred tradition of producing vodka, Absolut was created in 1877 and was introduced as its current material body in 1879 by the enterpriser Lars Olsson Smith. The leading brands of alcoholic booze throughout the world be Bacardi and Smirnoff, placing Absolut is the third position and is marketed in nigh 126 countries. More than 40%, of the imported vodka in the United States is Absolut. Absolut Vodka is one and only(a) of the worlds best marketing premium spirits brands and achieved gross sales of 10.7 gazillion nine-litre case in 2007 (96.6 zillion litres). Approximately 600,000 bottles of Absolut Vodka atomic number 18 produced both day. Every bottle of Absolut Vodka is produced in Ahus, in southern Sweden (www.absolut.com). Absolut Vodka has a huge variety of flavours in ready to satisfy either guests tastes and preferences. THE MARKETING MIX OF ABSOLUT VODKA The marketing mix involves using the various tools and techniques ready(prenominal) to managers in order to use the marketing concept (McDonald, 2002).

It is of abundant importance that the reapings of the company suss out to the customers extremitys, this process is referred to as fruit management. Marketing is essential due(p) to the increasingly aggressive and conflate environment in which companies operate. The most common objectives that companies set are usually maximization of revenue revenue and profits and growth on costs and investments. PRODUCT A crossroad or service is a problem-solver, in the sense that it provides what the customer needs or wants (McDonald, 2002). The product consists of cardinal basic factors, If you want to get a beat essay, order it on our website: Ordercustompaper.com

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